For over 5 years, I lead some of F&M's largest marketing projects. From defining the brand purpose and developing a new sustainability agenda to redesigning the packaging experience, creating marketing campaigns and launching innovative new products - our ambition has been to build on the iconic heritage with a contemporary relevance, to appeal to a new generation. From 2020-2023 the secretive ‘Project London Bridge’ was underway designing the commemorative range for the future King of England.

Role: Account Director